Background
Novasol Spray who produce Pinty Plus are one of Europe’s biggest manufacturers of spray paints, selling 8 million cans a year. I worked with them on content creation when they launched the paints to the UK market
The project
I was initially introduced to the company as a blogger and I saw the potential to hook on to the upcycling trend and made them a YouTube video about using their spray chalk paint on wicker.
Final results
The video has had 53K organic views and drew a large number of inquiries to their website resulting in a noticeable uplift in sales, with “Lloyd Loom” and “Wicker furniture paint” being among their highest-ranking organic search terms.
As a result of this collaboration, I continued to work for the company for five years creating product & project videos, blog posts and graphics
It’s obvious Clare has a lot of experience. Her videos were incredibly helpful in explaining the Pinty Plus range to the UK audience. She quickly understood the products and developed new methods of using them creatively on camera and was able to communicate their benefits to our audience.
— Bogdan Marseu, Export Manager, Novasol Spray